Gigafin News
About Us
Company Background
Founded
- January 2020
Founders
Headquarters
- Rancho Palos Verdes, CA
Mission & Vision
Mission
![](https://gigafin.com/wp-content/uploads/2022/06/gigafin-tipping-a-gig-worker.jpg)
At Gigafin, Inc., we’re on a mission to transform how platform workers navigate their daily financial and work-related challenges.
Our goal is to pioneer an innovative mobile application that not only integrates seamless solutions for platform workers but also cultivates an immersive experience for the platform customers they serve.
By developing an appealing and interactive platform and mobile app, we inspire customers to effortlessly contribute frequent and substantial digital gratuities to platform workers, thereby enriching the livelihoods of the platform workers they rely on.
Vision
At Gigafin, Inc., we envision becoming the premier provider of technology-driven tools and solutions that meet the current and future needs of the platform economy workforce and the customers they serve.
Our ambition is to anticipate and fulfill both current demands and future challenges of the platform economy, empowering platform workers with seamlessly integrated solutions to excel in an ever-evolving marketplace.
Products & Services
Business Overview
At Gigafin, Inc., we’re in the midst of an exhilarating startup journey dedicated to pioneering an advanced online platform and mobile application.
Our mission is clear: to elevate the earning potential and daily work dynamics of on-demand platform workers through innovation.
Concurrently, we’re committed to enhancing the service experiences of the customers who engage with Platform Workers.
What Makes Gigafin
Stand Out?
Innovative Product and Service:
Unique Offering
Our online platform and mobile application stand out by providing solutions to well-known problems experienced by millions of people working within the platform economy.
Management Expertise
Experienced Team
Led by founders John Martin and Kaelin Lau, our management team brings over 40 years of combined experience in start-ups, public companies, accounting, legal, and corporate finance, ensuring adept navigation and swift execution of our business strategies.
Operational Excellence
Strategic Systems
We have developed a robust operating system that seamlessly integrates digital products and business methodologies, facilitating direct, secure, and cost-effective digital payments.
Subject Matter Expertise
Thought Leadership
Our expertise in U.S. labor policies and evolving work trends establishes us as frontrunners in shaping the future of work within the platform economy. We solidify this leadership through robust content marketing initiatives.
Market Opportunity
Target Market
U.S. Gig Workers
Approximately 10.3 million U.S. adults engage in platform-based work within the transportation, meal delivery, grocery delivery, and household services sectors.
Platform Customers
Around 22 million U.S. adults regularly use digital labor/services platforms, and consumer spending in the transportation, meal delivery, grocery delivery, and household services sector reached $116 billion in 2023.
Gratuity Payments
Annual gratuity payments across digitally-mediated labor platforms are estimated to be $5-$6 billion.
Navigating a Dynamic Market
We operate in a rapidly changing market influenced by social, legal, and political developments. This environment requires us to be agile and ready to pivot our strategies and innovate our product offerings swiftly to meet our customers’ evolving needs.
Our operational strategy is to be a “composable enterprise,” leveraging cloud technology, open APIs, and data analytics alongside mobile, social, and payments technologies.
Milestones and Progress
In the Summer of 2022, we completed a significant milestone with the creation of a prototype for the Gigafin Mobile App.
This prototype closely resembles our envisioned minimum viable product (MVP), allowing test users to interact with it and provide valuable feedback.
This user feedback has been instrumental in refining our UX/UI design, ensuring we can focus on coding without concerns about pre- and post-production design issues, ultimately reducing development time and costs.
Looking Ahead
It is our objective to launch our Gigafin MVP during the the fourth quarter of 2024.
Media Contact Information
Leadership
![](https://gigafin.com/wp-content/uploads/2024/06/john-w-martin-profile-photo-gigafin.jpeg)
Chief Executive Officer, Chief Financial Officer and Director
John W. Martin
Prior to becoming our chief executive officer, John was the principal of the Law Office of John W. Martin, a Los Angeles-based law firm founded in 1990 by John that specialized in intellectual property law, corporate law, state and federal securities law, mergers and acquisitions, the reorganization and recapitalization of public companies, and the organization and development of start-up companies operating in a variety of industries including on-demand labor platforms.
Prior to forming the Law Office of John W. Martin, John was a Senior Associate in the corporate and securities group of the international law firm of Baker & McKenzie. John has served as a director of a Nasdaq-traded company, and has served on, or has advised, audit, compensation and nominating committees of boards of directors. John received his JD from the University of California, Davis, School of Law and his BA from Lake Forest College.
![](https://gigafin.com/wp-content/uploads/2024/06/kaelin-n-lau-profile-photo-gigafin.jpeg)
Chief of Staff, Chief Branding Officer
Kaelin N. Lau
Kaelin N. Lau is our Chief of Staff (COS) and Chief Branding Officer (CBO). Kaelin joined us at the same time that John became our CEO. Kaelin has served as a founder and executive officer of two startup companies in the health and aesthetics mobile application and environmental sustainability spaces.
As our CBO, Kaelin has been principally responsible for the development and implementation of the Gigafin brand image and experience and developing plans to make sure that throughout the development cycle of our Gigafin brand, the brand maintains its intended relationship with our mobile application users.